Dr. Jack Nordhaus interviews Jeff Vann, IMMS Principal and Executive Vice President, who introduces IMMS' Storefront Search Engine Optimization (SEO), which can increase Web exposure and traffic to your website and agency.

You'll learn how IMMS performs this labor-intensive, highly-skilled activity on your behalf. Because nearly 90% of all insurance consumers begin their research on such search engines as Google, Yahoo, and Bing, it is imperative that you maximize your chances of being found, which relies on several critical factors:

• The online popularity of your Agency’s Web site (off-site optimization)
• The content of individual pages, and freshness of that content (on-site optimization)
• The ability to compel your visitors to complete the desired action (the end goal)

Hear all about Storefront SEO in this compelling discussion: