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Saturday, February 04, 2012
Storefront SEO

IMMS Storefront SEO (SEARCH ENGINE OPTIMIZATION)

In our continued push to transform IMMS from a cost center to a revenue generating center for Members, we have introduced a new feature for all IMMS Gold and VIP Members, called "IMMS Storefront SEO."

STOREFRONT SEO

SEO is a costly, labor-intensive, and highly-skilled activity that must be done right the first time. Without getting too technical, it depends on some very important factors:

  1. The online popularity of your Agency’s Web site (off-site optimization)
  2. The content of individual pages, and freshness of that content (on-site optimization)
  3. The ability to compel your visitors to complete the desired action (the end goal)

The obstacles, however, are formidable. Here are some common challenges our Members are facing:

  1. Cost of the SEO effort
  2. Lack of in-house management skills to keep the content fresh
  3. Lack of knowledge to hold the outsourced SEO Expert accountable
  4. Not enough time to dedicate to this effort

If you are an IMMS Gold or VIP Member, we will create a simple and effective optimized storefront for your agency, and drive traffic and sales opportunities to your Web site and your telephone. In addition, we track the results for you, so you can measure the efficiency.

Learn more by downloading the IMMS SEO White Paper here.


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